What To Add To Your Social Media Marketing Checklist This 2024
Carlos Virtucio
January 19, 2024
Boosting online presence has been proven to be an effective social media marketing strategy for businesses in the past years. A large number of business owners forecast their ventures based on how their brand strategy is doing on social platforms, especially in building customer loyalty.
With consumers being widely spread across platforms and different parts of the internet, a single social media marketing campaign is not enough to target all necessary points on your checklist. More than having the pillars of marketing strategies, there are more areas marketers tend to oversee.
This article will present you with what you need to check for your next winning social media strategy.
5-Point Under the Radar Social Media Strategy Checklist for Social Media Managers
Even regular people can make their own Facebook, Instagram, or TikTok accounts appealing, as most of us have truly lived in this digital age. Still hopping on trends alone would not make one famous or virtually known, there is still a lot a person should do in order to receive clout also known as ‘internet points’. So let’s head over on the list to know what we think you should do to skyrocket your business in the digital space.
1. Grab the opportunity to utilize the latest updates from social media platforms.
When it comes to marketing campaigns your instinct is to plan ahead, not knowing one day one of the social media platforms tends to update with a new feature. This may slightly affect how your content will be published, but one thing is for sure the update can entirely change everyone else’s social media strategy. Having yourself familiarized with new features and being ahead of your competitors is the key on how to stay on top of the game.
There is a high chance platforms will boost posts that use the latest update. For example reels on Instagram or photo carousel from TikTok. If you head over to Instagram you may notice that reels has its own tab, unlike the main tab that is made up of all posts such as static and carousel posts.
2. Make your posts about your audience more than your brand.
One purpose of your business social media account is to connect with your niche. In order for your business to be recognized you must amplify what it is like to be one of your people, business, or product.
Remember that your brand is your people and vice versa. It is proven that followers are likely to click on a post once they see that it is something they can relate to, but still don’t forget to incorporate your business or product. Publishing posts that contain ideas, humor, personality, song, or literature that resonates with your brand creates an impression that you and your audience are one. Creating relevant and engaging posts is one of must haves of a social media marketing strategy.
3. Make virtual events part of your strategy.
Creating virtual events for your social media audience is a nice way to connect and show your customer loyalty. Highly engaging posts are well-loved by almost everyone. Social media platforms are considered third place for most, so it’s not new to us that hangouts can happen virtually.
Ride with the holiday or season spirit and be a host of something that would benefit you and your audience. This could be something that your audience will anticipate occasionally, creating traffic and retention on your social media platforms. This kind of strategy can be useful for brand awareness or product launching.
4. Pay attention to what your key opinion leaders are doing.
Each niche is being represented by key opinion leaders or what we also know as influencers, content creators, or UGC creators. Besides your brand or business, key opinion leaders are being looked up to by your target market, as most key opinion leaders are highly experienced and are trusted by many due to their expertise in a particular field.
Key opinion leaders are likely to start a new trend from time to time, having your business incorporated on a trend will guarantee a boost in online exposure. They are also known to have honest and influential feedback on a brand or business, listening on their suggestions can be quite of good use.
5. Never lose track of your business objectives.
Take pride in your brand, your goals should be above anything. Not every type of post or trend is applicable to you, also not because something is being hyped at the moment means that it will benefit you in the long run. As your audience can translate the theme and tone on your posts, this is the reason why a marketing agency is such an essential part of a business.
The saying think before you click will always be applicable on social media, every post or interaction on social platforms can make or break your online image. According to statistics, at least 90% of social media accounts follow at least one brand or business, so it is not worth the risk of posting something that is not assessed well.
Key Takeaways
Start with the pillars of your strategy.
Building blocks and cements are what strengthen the tallest skyscrapers. Establishing our brand’s visibility should always start with content, platform and engagement. Knowing what social media platform your target audience or niche uses can make your efforts in creating content valuable. When executed right these three elements can take you on your goals, however if your goal is to exceed expectations, following the social media marketing checklist above can help you.
Align strategy from previous data.
Different sets of campaigns can give out different results for your business, your audience may react differently depending on the overall message of your posts. Only the data can determine which campaign produces engagements, impressions, or conversions. So if your company goals need more conversion, you might consider posting an entertaining video or collaborating with a key opinion leader.
Read between the lines.
Beyond the basics on strategizing a social media marketing campaign, considering small things to add to your checklist can take your campaign to a whole new level. Small suggestions from your target audience can make a big difference.
Does this article give you a light bulb moment for your social media marketing strategy? Share your thoughts below or message us on my LinkedIn.